In a market dominated by the largest telecoms companies, how can you overcome obscurity and simultaneously build credibility? All during Covid.
Demand GenerationStrategy | Content | Multi-Channel | Paid Media | Demand Generation
Sohonet is a leading provider of real-time, remote collaboration software for the media and entertainment industry.
When the pandemic hit, the production industry was among the worst affected. With ‘over-the-shoulder’ collaboration software, Sohonet had the answer.
The missing link was a bold and impactful strategy to cut through the panic and generate the demand for Sohonet’s ClearView products.
We created a multi-channel strategy to position Sohonet’s ClearView as the solution to bring a Director’s vision to life, and a targeted marketing campaign to convert this demand into sales.
average order increase
We spoke to the cream of the production crop to develop high-value, highly targeted content packed full of tips and advice from industry leaders.
'Realise Your Vision' centred on a cinematic hero film that spoke to both individual roles and entire companies through one award-winning campaign. Supported by recognised industry figures to ensure credibility, we developed specific content nuanced to individual specialisms highlighting how Sohonet was relevant to them.
“Fantastic. Not only have you broken category convention in a truly breath-taking way, with Realise Your Vision, you’ve provided Sohonet with our first truly 360, integrated, brand-building campaign.”