SolidWorks: EPDM campaign
Brand, PR, Campaigns, Strategy
SolidWorks is a global leader in 3D modelling systems and Product Data Management (EPDM) for engineering and architectural design professionals.
The Crocodile was asked to create a high level campaign that would enable SolidWorks to adjust its traditional targeting away from technology and towards C-level executives and IT. The high-impact DM piece was FedExed directly to 483 C-level individuals worldwide, and was followed up by intensive telemarketing activity. The campaign, to date, has had great success, resulting in an 18% appointment rate.
“The SolidWorks Enterprise PDM campaign was very successful at giving us access to senior management – gaining attention at the right levels to facilitate the higher-level engagement needed to move this part of the business forward. The 198% ROI made it an astonishing success.”
Anne Busson, Strategic Marketing Programs Manager, Dassault Systèmes SolidWorks