Sage: Business Nation

Brand: Sage
Campaign: Business Nation
Service: Brand, PR, Strategy, Social, Digital, Campaigns

Sage Mid Market Division (MMD) promotes the company’s ERP, HR, CRM and payroll solutions to decision makers in companies with turnovers from £50M to £500M. But how to generate interest during recessionary times?  

 Leading with Sage’s impeccable British credentials, The Crocodile has taken Sage MMD to market under the banner “Our Business Nation”, a rousing manifesto style campaign urging key people in the mid market to put their entrepreneurship to work in the pursuit of profit, and the national interest.  

Data analysis and segmentation has formed a key component of the brief, with each online and direct mail element incorporating a high level of personalisation, including name-checking teams of decision-makers within each target organisation. Telemarketing follow-up is generating high levels of recall and a growing diary of meetings.   

Visit the Sage: Business Nation website