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The Crocodile - intelligent integrated marketing


EMC: Unified Storage

Brand: EMC
Campaign: Unified Storage
Service: Campaigns, Channel, Digital, Strategy

EMC’s Unified Storage campaign is all about collaboration. Bringing together the sales and marketing goals of both EMC and its velocity partners has allowed The Crocodile to create an effective, integrated strategy. The co-branded campaign allows EMC and its partners to work together to capitalise on the opportunities presented by the fast-growing midrange storage marketplace.

The simple and friendly approach of ‘Mr Click’ delivers a campaign tool that represents the ease of use for the product, as well as adding a fresh face to Unified Storage.

“Click & Go answered the VNXe brief perfectly and gave EMC an effective and dynamic global marketing toolset to recruit new partners and win market share. Only four months into the campaign we are more than halfway to our 4000 new partner target and have exceeded revenue expectations substantially. A great success story for EMC and The Crocodile”

Julie Christiansen – Global Channel Marketing

EMC Unified Storage - Postcards
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