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EMC: SourceOne City

Brand: EMC
Campaign: SourceOne City
Service: Social, Brand, Campaigns, Strategy, Digital

To launch EMC’s major new information governance product, SourceOne, The Crocodile has developed a sales-focused and collaborative campaign that allows EMC’s global partners to deliver quality and sustained branded marketing, in order to build market stature, consideration, leads and sales.

SourceOne City is a partner-ready, co-branded campaign based around an interactive 3D microsite enabling EMC to achieve immediate engagement and differentiation in the market with dramatic results.

SourceOne City is designed for easy and cost effective roll-out, and reporting, as well as allowing the creativity and digital innovation surrounding the city metaphor to create a powerful conversation-starter. The originality of the campaign has been celebrated at the B2B Marketing Awards where it won second prize in the Best Channel Marketing Initiative category.

Visit the EMC: SourceOne City website

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