EMC: Next Generation Backup and Recovery

Brand: EMC
Campaign: Next Generation Backup and Recovery
Service: Campaigns, Channel, Digital, Strategy

The Next Generation Backup and Recovery marketing campaign for EMC is a global strategy designed to integrate and synchronise all areas of communications including emc.com, collateral, events, email, direct mail, AR/PR, and social media.

The Crocodile has led the creative with a ‘Blockbuster’ solution, visualised through a movie poster theme to depict the challenges faced by potential customers and the ‘epic’ solutions provided by EMC Next Generation Backup and Recovery.

The campaign is a currently rolling out through US, EMEA and Apacs territories, both direct and through the partner channel.