EMC: Documentum xCP
Campaigns, Channel, Digital, Strategy
EMC Documentum’s xCP is a case-management platform designed to create a new market space around the case processing applications that help businesses run more efficiently.
To ensure the product’s complex benefits are communicated fully, The Crocodile has created an effective integrated campaign based around a 3-D animated microsite and followed up with further EMC branded and partner-ready, co-branded collateral. Focusing on sales goals the campaign delivers the essential tools to allow EMC and its partners to acquire and retain new customers.
3-D animations represent the four key benefits of the xCP platform, creating a dynamic and engaging microsite designed for easy navigation and response. This creative information resource sits at the centre of a global direct marketing strategy that’s winning new market share for xCP.