CSC: Cloud Blueprint
Campaign: Cloud Blueprint
Brand, Social, PR, Campaigns, Strategy, Automation, Digital
For global systems integrator CSC, the launch of a new range of cloud computing services has required a determined sales focus. Reaching out to major corporations and public sector organisations The Crocodile has created a highly impactful campaign targeting CEOs, CFOs and CIOs to highlight the enhanced business agility that the cloud will provide.
The campaign shows that through collaborative creativity, and a strong sales focus, CSC cloud solutions provide the blueprint for flexible efficient business, and explain why CSC is the expert guide on the journey to the private cloud.
“CSC and its partners made a significant investment in the Blueprint campaign because we had faith in the strategy and the creative, and a firm conviction that it would deliver enterprise-level new business. The resulting revenue will exceed our best projection by 250% and offer an ROI that’s off the scale”
Vince Powell, Director, Solution Sales and Alliances EMEA