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The Crocodile - intelligent integrated marketing


3 Mobile: Free Your Laptop!

Brand: 3 Mobile
Campaign: Free Your Laptop!
Service: Strategy, Social, Brand, Campaigns

UK mobile network 3 wanted to target university students with its next-generation mobile broadband solution. The Crocodile created the fictional campaign organisation ‘Students Against Laptop Captivity (SALC)’ to create an exciting discussion within the student community – and clearly establish the potential of mobile broadband in their lives.

A roadshow series of outdoor ‘rallies’ was run to bring the proposition to life at university campuses, while an accompanying online campaign generated additional sign-ups. Branded ‘SALC’ collateral created included the campaign website, emails, roadshow materials (placards, banners, flyers) – and even a branded VW camper van!

Over a four week period, the SALC campaign generated major interest in the student community, plus 34,000 unique visits to the website, which resulted in a 1% online conversion to full sign-up for mobile broadband, plus many more sign-ups in 3 retail stores.

3 - Free your Laptop Web
3 - Free your Laptop Event
3 - Free your Laptop Print
3 - Free your Laptop Event
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