What we do
Results-led marketing
At The Crocodile, we recognise that the best B2B marketing strategies no longer stop at the door of the sales department. We think marketing works best when it shares the commercial objectives of the business – and can make a measurable contribution.
If the starting point for any marketing activity is the simple question: How many sales do we need for business success? then the role of marketing – and your marketing agency – becomes clear and unambiguous: nothing less than 100% of activity should be directed towards the bottom line objective. We call this the Slide One principle.
The discipline of Slide One allows The Crocodile to create strategies that measurably influence buying behaviour:
- creating response through impactful, data driven campaigns integrated across multiple channels
- initiating meaningful conversations with customers through a mix of high value content, social media and PR
- representing brands online by developing clever and engaging digital assets and communications
- nurturing prospects and customers using automation technology to converge and convert response into sales intelligence
In a B2B world that’s rapidly changing, fragmenting and delivering new and enticing communication options, The Crocodile helps clients develop and deliver clear strategies that effect the greatest change in customers’ buying behaviour – and generate qualified, measurable opportunities.
Strategy/
Strategy
We are highly experienced across both client and agency environments and know how to plan integrated strategies that deliver real results in the real world. We are expert in drilling down into your objectives – uncovering the differentiators that are the starting point for big ideas that can positively influence buying behaviour.
Strategy
We are highly experienced across both client and agency environments and know how to plan integrated strategies that deliver real results in the real world. We are expert in drilling down into your objectives – uncovering the differentiators that are the starting point for big ideas that can positively influence buying behaviour.
Campaigns/
Campaigns
We specialise in personalised response-generating integrated campaigns where creative inspiration, meticulous planning and technical expertise come together to engage and differentiate; positively influencing buying behaviour and generating qualified opportunities.
Campaigns
We specialise in personalised response-generating integrated campaigns where creative inspiration, meticulous planning and technical expertise come together to engage and differentiate; positively influencing buying behaviour and generating qualified opportunities.
Brand/
Brand
We are experts at brand creation and activation: defining brand building blocks, articulating values and vision, creating compelling identities and going to market with the energy and confidence to generate impact and cut-through.
Brand
We are experts at brand creation and activation: defining brand building blocks, articulating values and vision, creating compelling identities and going to market with the energy and confidence to generate impact and cut-through.
Digital/
Digital
We immerse ourselves in the digital world, directing our strategic, creative and technical intelligence to ensure brands form profitable relationships with their customers and prospects – consistently, cost-effectively and measurably.
Digital
We immerse ourselves in the digital world, directing our strategic, creative and technical intelligence to ensure brands form profitable relationships with their customers and prospects – consistently, cost-effectively and measurably.
Social/
Social
We work hard to understand your customers’ online behaviour: how it can be influenced with engaging content that stimulates inbound activity, and how it can fit into a broader marketing programme with measurable results.
Social
We work hard to understand your customers’ online behaviour: how it can be influenced with engaging content that stimulates inbound activity, and how it can fit into a broader marketing programme with measurable results.
PR/
PR
We deploy PR as a powerful business tool and as an essential and compelling component in the marketing mix, not only for generating press and online coverage but for enhancing and evolving long term brand reputation.
PR
We deploy PR as a powerful business tool and as an essential and compelling component in the marketing mix, not only for generating press and online coverage but for enhancing and evolving long term brand reputation.
Automation/
Automation
We use Marketing Automation as an empowerment tool that provides long term lead nurturing and converged reporting across integrated campaigns, tangibly demonstrating marketing’s contribution to the bottom line.
Automation
We use Marketing Automation as an empowerment tool that provides long term lead nurturing and converged reporting across integrated campaigns, tangibly demonstrating marketing’s contribution to the bottom line.
Channel/
Channel
We offer a clear perspective – supported by years of experience and success – on how to engage, activate and leverage the sales and marketing power of channel partners; directing their energies into your products – not the competition’s.
Channel
We offer a clear perspective – supported by years of experience and success – on how to engage, activate and leverage the sales and marketing power of channel partners; directing their energies into your products – not the competition’s.
The Crocodile works with a fantastic selection of innovators and market leaders across technology and business services
