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Posts Tagged ‘timeline’

New Timeline will make brands work harder on Facebook

New Facebook Timeline is a force for good and a chance for B2B brands to shine. B2B can do branding every bit as well as B2C, and the new Timeline format is all about branding and brands having to work harder to stay relevant.

Facebook pages will automatically switch to the new Timeline layout on 30 March. Here’s a summary of the changes and what they mean for business pages.

Cover photo
You now have an opportunity to showcase one large image on your company Facebook page. The image must be a minimum of 399 pixels across and the maximum dimensions are 850 by 315 pixels. You can’t include any calls to action and you can’t tell people to ‘Like’ or share your page. You can’t feature any contact information.

Profile image
The size of the profile picture has been changed to 180 by 180 pixels and appears in the news feed as a 30 by 30 pixels picture.

Highlighted post
You can now highlight an important story or event on your Facebook page so that it expands to run across the whole Timeline.

Pinned posts
You can now ‘pin’ stories to the top of your Timeline for up to a week so you have more control over what content visitors to your page see first.

This is a new feature that lets you tell your brand’s story. See how Starbucks has done it here by clicking the bottom of their Timeline to reveal a picture of their first store opened in 1971. Who knew Starbucks was that old?

One of the biggest changes affecting company pages is removal of the default landing tab option, which mean new visitors to your page will always arrive on your wall first. Applications, welcome tabs, contact forms, competition etc. are all still available and can be showcased in a new position top right beneath the cover image. New app buttons are customisable and the dimensions for these are 111 by 74 pixels.

Facebook offers
This functionality is due to be rolled out soon with easy ways to share offers. As Facebook has the user’s email address they are able to email offers to whoever claims them.

Analytics and messaging
You now access Facebook analytics, or ‘Insights’ as they are called these days, by clicking on the Admin Panel top right. You can now see Insight information about any page using the new Timeline format. Plus pages now have the ability to receive messages from fans, which means some of those customer services conversations (complaints?) can move off your wall. This is similar to the DM feature in Twitter and is a welcome new feature for brands. To protect users from unsolicited contact, conversations can only be initiated by your Facebook fans.

This covers everything you need to know to make the transition to new Facebook Timeline and start driving more web traffic and better search performance. Bear in mind however that not everyone in your marketing team is gong to be a Facebook expert. There may be 30 million users in the UK but they are not all expert users.

Like many businesses you may decide to outsource all or part of your Facebook marketing. If you’d like to talk to someone about anything from competition pages, apps, welcome canvases or fully outsourced Facebook account management, call us.

Photo: Mark Zuckerberg introducing Timeline at F8
(Credit: Facebook)


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