Gemalto, the world leader in digital security, has appointed independent London agency The Crocodile to support its global marketing programme for Near Field Communications (NFC) technology following an international five-way pitch.

With a €2bn turnover, and presence in 43 countries, Gemalto provides enabling technology for mobile devices, payment security, authentication services and e-ticketing. The company is at the forefront of the fast emerging NFC market, building the SIM-based platforms and software that bring together the key players in the cashless revolution: service providers, mobile operators and banks.

The Crocodile will be creating and deploying campaigns aimed initially at mobile operators in Europe and Asia, followed by campaigns targeting service providers in the more advanced NFC markets including the UK, France and Japan.

“We came to Gemalto as an agency with proven credentials in centralised campaign development and local market activation”, explains Adam Wooff, founding partner and managing director of The Crocodile. “The team responded to the brief with a clear vision of how our results-led approach would help Gemalto consolidate its position in existing markets, and gain the traction it needs in emerging NFC territories. It’s a terrifically exciting business sector and we’re really looking forward to working with the Gemalto team.”

Tags: b2b, b2b marketing, Gemalto, Near Field Communications, new business, NFC

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