Ask anyone in B2B marketing which skill sets, capabilities or challenges they really need to crack, and there’s a good chance the following might make the list:

• Social Media – Taking the next step on from using social as an essential dialogue tool and exploiting its capability as a revenue generator, delivering tangible, measurable financial results
• Lead Nurture – Using developments in marketing automation technology to enhance lead nurturing, leading to a more measurable and strategic relationship between marketing and sales
• SME - Unlocking the all-important SME market (ie reputedly the B2B segment with all the money!)
• Cost effectiveness – Achieving more with less in a world of shrinking budgets

By no means an exhaustive list, however it’s one that neatly sums up some of the key focus areas for The Crocodile during the last 12 month – or more accurately, our clients’ key focus areas.

That’s why we are so pleased to have been shortlisted as finalists for three of the most topical categories in this year’s B2B Marketing Awards:

Best SME-targeted campaign
Transformation to Social Media for Ellisons

Best Limited Budget Campaign
Transformation to Social Media for Ellisons

Best Lead Nurture Campaign
Cyberconfidence for CSC

The B2B Awards are fast becoming the gold standard in B2B marketing and this year attracted a 20% increase in entries. So well done to the guys at B2B Marketing, and good luck to our great clients at CSC and Ellisons – looking forward to the usual tense black tie evening in November!

Tags: Awards 2012, b2b marketing, b2b marketing awards, Lead nurture, SME, Social media

This entry was posted on Thursday, August 9th, 2012 at 3:07 pm and is filed under Agency life, Social media, b2b. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.