The Crocodile – big appetite for B2B marketing

Mimecast appoint The Crocodile

Mimecast, market leader in unified email management in the cloud – and one of the top ten fastest growing technology companies in the UK  – has appointed independent London agency The Crocodile to a wide ranging marketing account.

Key tasks for the agency will be to work directly with the Mimecast marketing team to deliver integrated lead generation campaigns and support an automated nurturing programme.

Standout creative was the key factor in a three-way pitch, with The Crocodile’s ‘Think EaaSy with Mimecast’ proposition providing the ideal messaging platform for Mimecast’s Email-as-a-Service offer.

Says Adam Wooff, managing director at The Crocodile: “We’re delighted to be working with the Mimecast team. It’s great that they saw how a strong but simple creative idea had the potential to drive results for them. The Crocodile is well placed to help Mimecast continue on its rapid growth trajectory, delivering new prospects, creating marketing assets that motivate partners and ensuring global brand consistency.”

Gavin Bisdee, Marketing Director at Mimecast, commented: “Mimecast is seeing rapid expansion, recently surpassing 5,000 customers and a million users worldwide. We attribute our significant growth to our unique email management platform and the ongoing shift from on-premise to cloud-based email systems. The Crocodile met our criteria for a dynamic agency we could work with to further strengthen Mimecast’s position as the leading supplier of cloud-based email archiving, continuity and security for Microsoft Exchange and Office 365.”

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