The Crocodile – big appetite for B2B marketing

Is augmented reality coming of age?

Having been underwhelmed by the Becks Green Box art meets augmented reality project, and their not very impressive, hard to activate flying slosh of water above the box in Hoxton Square (I am assured some others were really good), news of a new augmented reality platform sounded pretty lame.

Now, take what I say next with a pinch of salt, but when I tried a String AR graphic, it was great. Free App. Downloads and works first time. Trigger worked on the screen and the current showcase shows a range of pretty cool uses. What String appears to be doing is aiming to become the defacto AR platform for commercial and campaign usage. To drive awareness with its distinctive rectangular graphic that can go on posters, billboards, business cards etc and become recognised as an AR trigger.

What I hope will come from this is a chance for some clever people to turn their efforts from creating AR, to using this platform to do something really new and exciting.

Watch this space.

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Crocbites

Crocbites is our running commentary on the trends affecting B2B marketing, alongside our own insights and independent viewpoint formed from working with global brands turning marketing budgets into bottom line benefits.

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