The Crocodile – big appetite for B2B marketing

B2B Marketing Awards 2011

The prestigious B2B Marketing Awards are the benchmark of excellence in our field. 2010 saw The Crocodile scoop one winner and one runner up award, and this year The Crocodile are incredibly proud to be finalists for an amazing five awards.

Best Integrated Campaign
CSC Cloud Blueprint Campaign

Most Commercially Successful
CSC Cloud Blueprint Campaign
Solidworks EPDM Campaign

Best use of Direct Mail
Solidworks EPDM Campaign

Best International Campaign
EMC Unified Storage VNXe

As an agency that prides itself on influencing buying behaviour and generating qualified leads, having two separate campaigns shortlisted in the Most Commercially Successful category is a huge achievement and testament to the importance we place on this.

We are also excited about the new category – Best International Campaign. Many of our clients are looking to run campaigns globally. This obviously effects the creative but with good planning and insight it doesn’t need to neutralise it. A special thanks to the team at EMC, it was worth the late nights.

The winners will be announced at the awards event in November so there’s plenty of time to lose weight to fit into those black tie garments.

To Anne, Mark, Vince, Julie, Jess, Mike, Susan, Craig, Iain – game on!

To view the work just click here

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Crocbites is our running commentary on the trends affecting B2B marketing, alongside our own insights and independent viewpoint formed from working with global brands turning marketing budgets into bottom line benefits.

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