The Crocodile – big appetite for B2B marketing

Archive for May, 2012

Pinterest – UK vs. USA

Pinterest has simply exploded on to the social networking scene. According to research from Compete, unique visitors to Pinterest.com increased by 155% in just one month from December 2011 to January 2012. What’s interesting about the meteoric rise of Pinterest are the differences in how countries, genders and businesses are using it.

The infographic below highlights the differences between users in the UK and USA. Interestingly in the USA, Pinterest is focussed on a variety of themes including crafts, gifts and interior design, and the audience is currently 83% female. Compare this to the UK where currently the Pinterest audience is predominately interested in venture capital, blogging resources and SEO/marketing (among others topics) with an audience split of 44% female to 56% male.

Pinterest is more established in the USA and perhaps as its adoption grows in the UK we will see these differences even out, for the time being though it looks as if UK users are tapping in to the platform’s potential for business usage. With the human brain receiving 90% of information from visuals (Source:Saleschase) the potential for B2B marketing strategies is exciting, and with the UK embracing Pinterest as a valid forum for marketing it’s certainly one to consider across future campaigns. What’s clear is that Pinterest shows a great deal of promise and versatility and is the new rising star in social media.

Mimecast appoint The Crocodile

Mimecast, market leader in unified email management in the cloud – and one of the top ten fastest growing technology companies in the UK  – has appointed independent London agency The Crocodile to a wide ranging marketing account.

Key tasks for the agency will be to work directly with the Mimecast marketing team to deliver integrated lead generation campaigns and support an automated nurturing programme.

Standout creative was the key factor in a three-way pitch, with The Crocodile’s ‘Think EaaSy with Mimecast’ proposition providing the ideal messaging platform for Mimecast’s Email-as-a-Service offer.

Says Adam Wooff, managing director at The Crocodile: “We’re delighted to be working with the Mimecast team. It’s great that they saw how a strong but simple creative idea had the potential to drive results for them. The Crocodile is well placed to help Mimecast continue on its rapid growth trajectory, delivering new prospects, creating marketing assets that motivate partners and ensuring global brand consistency.”

Gavin Bisdee, Marketing Director at Mimecast, commented: “Mimecast is seeing rapid expansion, recently surpassing 5,000 customers and a million users worldwide. We attribute our significant growth to our unique email management platform and the ongoing shift from on-premise to cloud-based email systems. The Crocodile met our criteria for a dynamic agency we could work with to further strengthen Mimecast’s position as the leading supplier of cloud-based email archiving, continuity and security for Microsoft Exchange and Office 365.”

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Crocbites is our running commentary on the trends affecting B2B marketing, alongside our own insights and independent viewpoint formed from working with global brands turning marketing budgets into bottom line benefits.

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