The Crocodile – big appetite for B2B marketing

Archive for February, 2012

The Crocodile wins delicious. magazine online account

The Crocodile has been awarded a wide ranging online marketing account for delicious. magazine following a three-way pitch.

The agency will be working directly with the editorial team to plan and deliver online content to the magazine’s 420,000 monthly website visitors, improve the overall user experience and develop social channels to increase unique users and page impressions. The account also includes a brief to engage with the delicious. commercial team to create new opportunities for advertisers, online and on mobile devices.

Says Adam Wooff, managing director at The Crocodile: “We’re delighted to be working with the editorial and ad teams at delicious. magazine. Through our integrated, results-led approach, The Crocodile is well placed to help delicious. maximise the reach of its exceptional content, build the readership and find innovative ways to attract advertising revenue.”

Becca Bailey, promotions and web manager at delicious. magazine, commented: “With over a million page impressions a month, 27,000 followers on Twitter and over 5,400 Facebook ‘likes’, we have an excellent base from which to launch a more active programme to grow our readership and revenue. The Crocodile met our criteria for a dynamic agency we could work with creatively and to help us to reach our commercial goals.”

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