The Crocodile – big appetite for B2B marketing

Archive for December, 2010

Winners at the B2B Marketing Awards

Huge sponsors, rising star Tim Minchin at the online canadian pharmacy helm, and the exceptional backdrop of the HAC…not bad for this year’s B2B Marketing awards.

With all this in mind it is really great to see that B2B marketing is becoming more and more, dare we say it…cool!

This year saw many of the biggest, up-to-the-minute companies and agencies taking part in the awards. With massive brands such as Google and Royal Mail as the main sponsors, work showcased from EMC, Nectar Business, Cisco and many more, as well as agencies from all over the UK, the B2B Marketing Awards has become a prestigious and exciting event for all involved.

At this year’s glittering ceremony The Crocodile clinched first prize in Best Customer Relationship Initiative for its work with long-term client Nectar Business. The winning ‘Silver Service’ campaign was designed to drive Nectar Business collector engagement and help collectors get best value out of the Nectar Business programme…and clearly it’s making an impact!

Flying high on the success of this win The Crocodile went on to win second prize in the in the Best Channel Marketing Initiative category, for a campaign created for global technology company, EMC. This award was for ‘SourceOne City’, an innovative, turnkey programme that provides EMC channel partners with a co-branded marketing campaign for lead generation, which is simple and cost-effective to implement.

If you’d like engage with our award winning team click here

You are currently browsing the Crocbites blog archives.


Crocbites is our running commentary on the trends affecting B2B marketing, alongside our own insights and independent viewpoint formed from working with global brands turning marketing budgets into bottom line benefits.

We also produce free bite-size guides to download.
Our main site is
You can also follow us on Twitter