Archive for the ‘Whitepaper’ Category
The landscape of B2B marketing is changing. Marketing can no longer stop at the door of sales, and collaboration is now essential for success. It’s about time that B2B marketers started realising that marketing works best when it shares the commercial objectives of the business – and can make a measurable contribution.
To help you navigate the changes taking place in the B2B marketing sector we’ve put together one of our bite-sized guides entitled Reconnecting Sales and Marketing. From prospect generation and lead nurture, to lead scoring and onto converging data into single lead profiles, this paper is a starting point for B2B marketers getting to grips with one of the most important current issues for the profession. We hope you enjoy it.
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