The Crocodile – big appetite for B2B marketing

Archive for the ‘Blogging’ Category

Recycle your social media

Although social media can be key to your marketing strategy it can be time consuming keeping things up to date, not to mention creating a unified feel between messages.

The increasing importance of a defined strategy is only too clear. A recent study by Forester Research showed that over 90% of B2B buyers are already using social media so the argument for involvement is more than compelling.

Utilising content calendars and allowing the input of employees can help take the pressure of organising and executing your social media, but here are a few other great ways to keep your messaging fresh and consistent:

1) Mix up the comments

Tweets, blogs, newsletters…a veritable banquet of customer insight and interactivity; mixing it up can provide you with tweets to include in your blogs, blogs to include in your newsletters and news to include in your whitepapers.

2) Blogs not working?

If you’re struggling to engage customers on your blog why not talk to them directly? Ask questions on LinkedIn and Facebook or browse what customers are talking about on social networking sites. Once you have established what your customers really want you can tailor your blog accordingly.

3) Put your message everywhere

Your message should be on every appropriate channel. If you’re promoting to an international audience take in to account time zones (there’s no point in tweeting when the majority of your audience is in bed), use translations on videos, and localise your messages where possible.

4) Give as much as you want to get

In order to stand out from the crowd your strategy has to do something others aren’t. Knowledge is both cheap to hand out but priceless to those who need it. Share useful and educational information with your followers. This will not only help amplify your message but also builds trust.

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Crocbites

Crocbites is our running commentary on the trends affecting B2B marketing, alongside our own insights and independent viewpoint formed from working with global brands turning marketing budgets into bottom line benefits.

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