The agency had five entries shortlisted in the 2013 Social Buzz Awards and won in the Largest ROI category, beating consumer heavyweights including Sony, Manchester United and Bud Light.
The Crocodile also received a Highly Commended runner up nod in the Best B2B Sector Social Media Strategy category. Both results were for our work with Ellisons, one of the UK’s leading suppliers to the professional hair and beauty industry.
The Crocodile was appointed by Ellisons to grow its social media audience, increase referral traffic, support a core business objective of growing online business by 20% in 2013, and drive awareness around the benefits of a new mobile website
Highlights of the project included the use of four social channels, a series of competitions to promote the benefits of shopping via the mobile website, a bespoke Instagram gallery for Facebook to encourage mobile user-generated content, and a highly targeted Facebook advertising campaign.
Results included a 73% increase in social referral traffic, a 255% increase in Facebook fans and a 526% return on marketing spend.
Our work with Ellisons to grow online business was the only B2B nomination in the Largest ROI category. We also had the only B2B nomination in the Low Budget category for our work with Nectar Business. While the opportunities for brand awareness and audience penetration have convinced most B2B marketers that social media is worth their time and effort, many are still struggling to calculate the return.
The Crocodile has devised an effective campaign framework for social media that includes social listening, audience build, content management, and lead nurture and is currently working with clients including Equinix, KPMG, Nectar Business, and EMC to put the buzz in B2B social. We look forward to showcasing this work in next year’s Social Buzz Awards!
A full list of the 2013 Social Buzz Awards results is available here: http://www.thedrum.com/award/social-buzz-awards/winners/2013