The Crocodile has been appointed by KPMG in the UK to work as one of their strategic digital suppliers.
We’re very excited about working with KPMG to create compelling, persuasive digital experiences and campaigns to maximise current and future opportunities for them. We’ll be working on a broad digital scope; and it looks like we’re going to be busy.
Bring it on!
Marketing budgets are a constant challenge. Allocating the right amount of money to the right area, as well as being able to justify the overall spend, has never been more important or more challenging. In a down economy businesses are understandably reluctant to increase spending in any area without definitive proof of ROI, let alone invest in new areas like social media.
The rise of the social web and the corresponding changes in buying behaviour have happened concurrently with the economic downtown and the squeeze on marketing budgets. The result is that many businesses, particularly in B2B, have completely overlooked new inbound marketing techniques that offer significant, quantifiable results without the need for a large capital outlay.
The content, conversation and on-going interaction that make up an effective social media strategy create an online experience that keeps customers in your orbit, drive consideration and set you apart from the competition. Sharing interesting, relevant and useful information will hold the attention of your existing customer and help you attract new ones.
Social media is proving to be a powerful source of revenue for Crocodile client Ellisons, delivering an online uplift of 70%. Facebook is now the 3rd biggest referrer to the Ellisons website after Google and Bing. Through running regular competitions and special offers to drive engagement and using a strategy designed to drive traffic Ellisons has achieved:
- 71% increase in online sales over six months (against a 50% target)
- 44% increase in the number of customers ordering online
- Incremental ROI of 1534%
- 36% increase in website traffic
- Enhanced customer service
- New levels of customer insight
As marketing moves away from a quarterly campaigns approach towards a continuous dialogue, social media can help you tune in to what your target market is talking about, nurture prospects through the buying cycle and deliver valuable repeat custom. If you’d like to find out how a social media strategy from The Crocodile can benefit you, contact us here.
The Crocodile was recognised at this year’s B2B Marketing Awards with trophies in two tough categories.
At a fabulous black tie event in London on the evening of 22nd November, we took home the winner’s trophy for Best SME-Targeted Campaign for our social media work with Ellisons, and the runner-up prize in a brand new and highly topical category: Best Lead Nurture Campaign for our excellent Cyberconfidence for CSC.
There could hardly be two hotter topics in B2B marketing right now than lead nurture and social media, and we have made it our business to build stand-out capability in these two areas, ensuring we develop skills and experience that feed our clients’ results-led agendas.
With so many companies looking to tap the SME sector, The Crocodile’s win in this category underlines our sure touch for unlocking the vast spending resources of the British economy’s primary powerhouse.
It’s great to win prizes; it’s even better to deliver great campaigns that make a real impact on our clients’ business objectives. Our thanks go to the marketing teams at Ellisons and CSC for giving us the chance to do it The Crocodile way!
The Crocodile has been appointed by leading global data centre provider, Equinix, to raise its profile and support ongoing lead generation in the UK.
With a $1.8bn turnover, and presence in 30 countries across the Americas, EMEA and Asia-Pacific, Equinix is a leading major player in the data centre market, with growth driven by increasing customer demand for mobile data, cloud computing and accelerated IP traffic.
The Crocodile will be helping Equinix generate demand for data centre services across key verticals by supporting a long term nurture strategy onto Equinix’s marketing automation platform.
Equinix, one of the world’s fastest growing data centre providers, has appointed The Crocodile to support its UK lead generation programme following a strategic pitch process.
With a $1.8bn turnover, and presence in 30 countries across the Americas, EMEA and Asia-Pacific, Equinix is a leading global player in the data centre market, with growth driven by increasing customer demand for mobile data, cloud computing and accelerated IP traffic. Equinix’s advanced data centre platform is an enabler of these technologies and helps position Equinix as a strategic partner with those companies looking for high levels of interconnectivity, scalability and global reach.
The Crocodile has been appointed to help Equinix raise its UK profile and generate demand for its data centre services, initially across key vertical. The agency will be building content frameworks to support a long term nurture strategy implemented onto Equinix’s marketing automation platform.
“We approached the pitch brief with a very clear perspective on Equinix’s marketing challenge”, explains Adam Wooff, founding partner and managing director of The Crocodile. “Our results-led approach is focused squarely on winning the attention of prospective customers at each stage of the buyer journey, gathering sales intelligence and delivering the assets and information that will help drive consideration and short-listing. We feel very much part of the team charged with delivering on Equinix’s UK sales targets.”
Sarah Wright, Equinix Marketing Director, UK, commented, “Like most companies we need to demonstrate exceptional value and ROI in our marketing spend and that means working with agency partners that can both talk and walk a results-focused approach. The Crocodile’s commercially oriented style is a good fit with the Equinix marketing ethos.”
Gemalto, the world leader in digital security, has appointed independent London agency The Crocodile to support its global marketing programme for Near Field Communications (NFC) technology following an international five-way pitch.
With a €2bn turnover, and presence in 43 countries, Gemalto provides enabling technology for mobile devices, payment security, authentication services and e-ticketing. The company is at the forefront of the fast emerging NFC market, building the SIM-based platforms and software that bring together the key players in the cashless revolution: service providers, mobile operators and banks.
The Crocodile will be creating and deploying campaigns aimed initially at mobile operators in Europe and Asia, followed by campaigns targeting service providers in the more advanced NFC markets including the UK, France and Japan.
“We came to Gemalto as an agency with proven credentials in centralised campaign development and local market activation”, explains Adam Wooff, founding partner and managing director of The Crocodile. “The team responded to the brief with a clear vision of how our results-led approach would help Gemalto consolidate its position in existing markets, and gain the traction it needs in emerging NFC territories. It’s a terrifically exciting business sector and we’re really looking forward to working with the Gemalto team.”
We’re loving these!
It’s great to see the London 2012 Olympic tickets at last. A stunning design that starts to make sense of the whole identity. We haven’t got many tickets here at The Crocodile, we won’t be able to get to work, but we’re getting excited.
Ask anyone in B2B marketing which skill sets, capabilities or challenges they really need to crack, and there’s a good chance the following might make the list:
- Social Media – Taking the next step on from using social as an essential dialogue tool and exploiting its capability as a revenue generator, delivering tangible, measurable financial results
- Lead Nurture – Using developments in marketing automation technology to enhance lead nurturing, leading to a more measurable and strategic relationship between marketing and sales
- SME - Unlocking the all-important SME market (ie reputedly the B2B segment with all the money!)
- Cost effectiveness – Achieving more with less in a world of shrinking budgets
By no means an exhaustive list, however it’s one that neatly sums up some of the key focus areas for The Crocodile during the last 12 month – or more accurately, our clients’ key focus areas.
That’s why we are so pleased to have been shortlisted as finalists for three of the most topical categories in this year’s B2B Marketing Awards:
Best SME-targeted campaign
Transformation to Social Media for Ellisons
Best Limited Budget Campaign
Transformation to Social Media for Ellisons
Best Lead Nurture Campaign
Cyberconfidence for CSC
The B2B Awards are fast becoming the gold standard in B2B marketing and this year attracted a 20% increase in entries. So well done to the guys at B2B Marketing, and good luck to our great clients at CSC and Ellisons – looking forward to the usual tense black tie evening in November!
Pinterest has simply exploded on to the social networking scene. According to research from Compete, unique visitors to Pinterest.com increased by 155% in just one month from December 2011 to January 2012. What’s interesting about the meteoric rise of Pinterest are the differences in how countries, genders and businesses are using it.
The infographic below highlights the differences between users in the UK and USA. Interestingly in the USA, Pinterest is focussed on a variety of themes including crafts, gifts and interior design, and the audience is currently 83% female. Compare this to the UK where currently the Pinterest audience is predominately interested in venture capital, blogging resources and SEO/marketing (among others topics) with an audience split of 44% female to 56% male.
Pinterest is more established in the USA and perhaps as its adoption grows in the UK we will see these differences even out, for the time being though it looks as if UK users are tapping in to the platform’s potential for business usage. With the human brain receiving 90% of information from visuals (Source:Saleschase) the potential for B2B marketing strategies is exciting, and with the UK embracing Pinterest as a valid forum for marketing it’s certainly one to consider across future campaigns. What’s clear is that Pinterest shows a great deal of promise and versatility and is the new rising star in social media.
Mimecast, market leader in unified email management in the cloud – and one of the top ten fastest growing technology companies in the UK – has appointed independent London agency The Crocodile to a wide ranging marketing account.
Key tasks for the agency will be to work directly with the Mimecast marketing team to deliver integrated lead generation campaigns and support an automated nurturing programme.
Standout creative was the key factor in a three-way pitch, with The Crocodile’s ‘Think EaaSy with Mimecast’ proposition providing the ideal messaging platform for Mimecast’s Email-as-a-Service offer.
Says Adam Wooff, managing director at The Crocodile: “We’re delighted to be working with the Mimecast team. It’s great that they saw how a strong but simple creative idea had the potential to drive results for them. The Crocodile is well placed to help Mimecast continue on its rapid growth trajectory, delivering new prospects, creating marketing assets that motivate partners and ensuring global brand consistency.”
Gavin Bisdee, Marketing Director at Mimecast, commented: “Mimecast is seeing rapid expansion, recently surpassing 5,000 customers and a million users worldwide. We attribute our significant growth to our unique email management platform and the ongoing shift from on-premise to cloud-based email systems. The Crocodile met our criteria for a dynamic agency we could work with to further strengthen Mimecast’s position as the leading supplier of cloud-based email archiving, continuity and security for Microsoft Exchange and Office 365.”