Nectar Business: prospecting and CRM

The Nectar brand's B2B model enables members to collect points for everyday business purchases such as stationery, IT equipment and mobile phones. Our highly integrated role is to apply the thinking and creativity both from a prospecting angle – signing up new members to the scheme – but also from a CRM perspective where existing members are encouraged and incentivised to be active points collectors. It's challenging and highly rewarding work.

Work done for Nectar Business