EMC: prospecting with codebreaker

This integrated campaign had a bit of everything: touchy-feely interactive DM, neat synergy with online, clever back-end, a compelling incentive and a high degree of personalisation. No wonder it pulled nearly 30% response from a cold mailing. That's right – 30%. EMC is the world leader in products, services and solutions for information storage. Our job is to help them stay there.

Work done for EMC