What's new?
Lead generation campaign for ADA exceeds 100% ROI
November 2008
Having created a new brand identity and positioning for technology solutions provider, ADA, The Crocodile has launched the first in a series of lead generation campaigns designed around ADA's core products, EqualLogic and Dynamics NAV, and its infrastructure service offering.
Targeted at SMEs in the south of England, this latest round of marketing activity is ADA's first since the rebrand and we are delighted to learn that it has already exceeded 100% ROI. The campaign uses a combination of email, online and PR, and is a great example of The Crocodile's cost effective and results driven approach.