What's new?
Look who's talking
June 2008
One of our more unusual campaigns reached a key landmark recently as DesignTalks welcomed its 1,000th member. DesignTalks is a B2B campaign for leading CAD software supplier SolidWorks designed to foster an active community among UK product designers and manufacturers. DesignTalks, developed in response to research SolidWorks conducted within its user base that revealed frustration and confusion when it came to current CAD and design resources, is an online portal for best practice information on the latest trends and techniques in design for manufacture, as well as an online forum for members to engage in topical debate.
As well developing the content-managed site and interactive forum we have also produced all the original copy on the site, including two weighty whitepapers, and promoted membership and site traffic through SEO, SEM, e-campaigns and PR. It's a great example of what we do best: creative campaigns that draw on an integrated mix of diverse skills and experience to meet key strategic and tactical objectives.