What's new?
The Crocodile welcomes start to Finnish campaign
May 2008
Finland-headquartered Management Events, a hugely successful organiser of conferences and marketing events, has chosen The Crocodile's PR team to raise awareness of its move into the UK market. The Management Events business model is based on a combination of highly focused conference programmes and carefully vetted, invitation-only degelate audiences. The result is events that are extremely popular both with delegates (who get to attend a high-value conference that would normally set them back some serious cash) and the commercial partners who fund the event (who see ready ROI potential from guaranteed face-to-face meetings with pre-qualified prospects).
There was an obvious fit between Management Events and The Crocodile, both of whom understand the importance of both research and results when it comes to providing a marketing solution that works. It was also abundantly clear that Management Events, consistently highly ranked in a number of European good-places-to-work competitions, also understands the importance of a good working environment and staff who are motivated, engaged and enjoying their work. We like to think we do too.