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The Crocodile joins Sage roster
March 2009
The Crocodile is celebrating after a successful bid to join the agency roster for leading business software specialist Sage. The Crocodile was chosen after a competitive four-way pitch, having demonstrated both creative excellence and a keen understanding of marketing business technology to SMBs. This significant client win demonstrates once again The Crocodile’s commitment to the business IT space as well as its ability to deliver benefits-led messages in an engaging and creative way across multiple media.
The Crocodile joins a select group of agencies charged with marketing Sage’s products to businesses throughout the UK. Projects will be drawn from throughout Sage’s product portfolio, which includes tools for managing everything from customers to suppliers, and accounts to logistics. Marketing channels will vary from project to project, The Crocodile’s flexible and agnostic approach to integrated marketing campaigns having played a key part in the pitch win.
“This is a massive fillip for our team who worked hard to demonstrate the kind of creativity and strategic thinking that companies of Sage’s stature expect of their agencies,” says Adam Wooff, The Crocodile’s managing director. “We have enjoyed consistent success in business IT and look forward to helping Sage strengthen its position in the competitive mid-market.”