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crocbites: New blog post: Discover how different countries, genders and business are using Pinterest http://t.co/Ry2NQgPw

Pinterest has simply exploded on to the social networking scene. According to research from Compete, unique visitors to Pinterest.com increased by 155% in just one month from December 2011 to January 2012. What’s interesting about the meteoric rise of Pinterest are the differences in how countries, genders and businesses are using it. The infographic below highlights [...]

The infographic below highlights the differences between users in the UK and USA. Interestingly in the USA, Pinterest is focussed on a variety of themes including crafts, gifts and interior design, and the audience is currently 83% female. Compare this to the UK where currently the Pinterest audience is predominately interested in venture capital, blogging resources and SEO/marketing (among others topics) with an audience split of 44% female to 56% male.

Pinterest is more established in the USA and perhaps as its adoption grows in the UK we will see these differences even out, for the time being though it looks as if UK users are tapping in to the platform’s potential for business usage. With the human brain receiving 90% of information from visuals (Source:Saleschase) the potential for B2B marketing strategies is exciting, and with the UK embracing Pinterest as a valid forum for marketing it’s certainly one to consider across future campaigns. What’s clear is that Pinterest shows a great deal of promise and versatility and is the new rising star in social media.