The Crocodile has been appointed by KPMG in the UK to work as one of their strategic digital suppliers.

We’re very excited about working with KPMG to create compelling, persuasive digital experiences and campaigns to maximise current and future opportunities for them. We’ll be working on a broad digital scope; and it looks like we’re going to be busy.

Bring it on!

Marketing budgets are a constant challenge. Allocating the right amount of money to the right area, as well as being able to justify the overall spend, has never been more important or more challenging. In a down economy businesses are understandably reluctant to increase spending in any area without definitive proof of ROI, let alone invest in new areas like social media.

The rise of the social web and the corresponding changes in buying behaviour have happened concurrently with the economic downtown and the squeeze on marketing budgets. The result is that many businesses, particularly in B2B, have completely overlooked new inbound marketing techniques that offer significant, quantifiable results without the need for a large capital outlay.

The content, conversation and on-going interaction that make up an effective social media strategy create an online experience that keeps customers in your orbit, drive consideration and set you apart from the competition. Sharing interesting, relevant and useful information will hold the attention of your existing customer and help you attract new ones.

Social media is proving to be a powerful source of revenue for Crocodile client Ellisons, delivering an online uplift of 70%. Facebook is now the 3rd biggest referrer to the Ellisons website after Google and Bing. Through running regular competitions and special offers to drive engagement and using a strategy designed to drive traffic Ellisons has achieved:

• 71% increase in online sales over six months (against a 50% target)
• 44% increase in the number of customers ordering online
• Incremental ROI of 1534%
• 36% increase in website traffic
• Enhanced customer service
• New levels of customer insight

As marketing moves away from a quarterly campaigns approach towards a continuous dialogue, social media can help you tune in to what your target market is talking about, nurture prospects through the buying cycle and deliver valuable repeat custom. If you’d like to find out how a social media strategy from The Crocodile can benefit you, contact us here.

The Crocodile was recognised at this year’s B2B Marketing Awards with trophies in two tough categories.

At a fabulous black tie event in London on the evening of 22^nd November, we took home the winner’s trophy for Best SME-Targeted Campaign for our social media work with Ellisons, and the runner-up prize in a brand new and highly topical category: Best Lead Nurture Campaign for our excellent Cyberconfidence for CSC.

There could hardly be two hotter topics in B2B marketing right now than lead nurture and social media, and we have made it our business to build stand-out capability in these two areas, ensuring we develop skills and experience that feed our clients’ results-led agendas.

With so many companies looking to tap the SME sector, The Crocodile’s win in this category underlines our sure touch for unlocking the vast spending resources of the British economy’s primary powerhouse.

It’s great to win prizes; it’s even better to deliver great campaigns that make a real impact on our clients’ business objectives. Our thanks go to the marketing teams at Ellisons and CSC for giving us the chance to do it The Crocodile way!